About ITo Products – Charity Bracelets and Custom Key Tags


Jenny McCarthy

Mariah Carey wearing a Jean Jewel in ConcertOriginally started as a product development and marketing firm, 2CC has introduced several successful product lines and services, since it was founded in 2001 by two seasoned entrepreneurs.  From $1000 plus handbags sold through Neiman-Marcus and  Bergdorf-Goodman to jewelry sold at Bloomingdales and Nordstrom to toys carried at Toys“R”Us and FAO Schwarz, 2CC has a knack for creating innovative, fresh, fun and fashionable things. Its products have also been worn by countless celebrities.

ITo recycled tire bracelet

Stingerz spinning top

While 2CC and its founders had accomplished a lot in a short period of time, they wanted to do something to “give back” in a big fun way.  ITo Products (ITo) was born with the original “I’m Tired of” bracelets.  They looked a lot like the bracelets you see now, but they said things people are tired of, like: I’m Tired of Cancer, I’m Tired of World Hunger, Diabetes, Animal Cruelty, Alzheimers, etc.  ITo raised a ton of money for 30 different important causes.

Fast forward…  Today, ITo makes only custom bracelets and other products used by nonprofit and for-profit companies for fundraising, events, cause awareness, branding and promotion.  What makes ITo bracelets extra special is that they’re fully customizable, unique and fashionable.  Every company using them gets their specific message or brand on a bracelet that people love to wear, often more than one at a time!